Being a real estate owner is one thing, but effectively renting out your home and finding profitable tenants is quite another. Many landlords struggle to advertise a rental property to tenants who would be suitable for their spaces, even when they have a lot of properties that are ready to rent. 

Although renting is common in the Dallas housing market, every rental property advertising should focus on promoting the unique benefits or qualities of your home. If you don’t know where to start, it can be difficult to properly promote a rental property, but this article can assist by covering the most effective rental marketing techniques. 

The Importance of Good Advertising

Being a landlord or property owner involves a lot of marketing your rented property. Effective rental property marketing can help you draw in reputable tenants and immediately fill any vacancies. However, a lot of individuals believe that effective marketing takes too much time and money to execute effectively. 

Without active advertising, your rental won’t draw in enough attention, making it less likely that you’ll attract a desirable tenant. Your application pool will grow if your rental property is properly advertised. You’ll have a better chance of finding a great tenant if you advertise well. 

How to Advertise Your Rental Property?

It’s important to understand how to effectively promote your property. First, think about any special characteristics the property has that would be desirable to tenants, such as a sizable balcony or a recently refurbished kitchen

person using a calculator over a piece of paper

Once you’ve decided which aspects to emphasize, be sure to mention them both in the description and the photographs. Include images of any facilities your property could have, such as the clubhouse, fitness facility, or pool. Including images of these facilities will help you rent out your house more quickly because many tenants seek them in their neighborhood. 

After a tenant vacates, you should try and keep the property in excellent shape. To achieve this, make any necessary repairs, paint it, and hire a cleaning service. You should think about making any modifications or improvements if the apartment becomes vacant. While they are not obligatory, upgrades can allow you to increase the rate at which you rent out your home. 

Below we have listed the different ways in which you can effectively advertise your vacant property: 

Tip 1: Invest in Appealing Visuals

Styling your home, providing pictures and videos of the place, and highlighting its benefits are all common advertising techniques. Professional photos are key to drawing in potential tenants and making your unit stand out. Owners should avoid cutting corners on this step by taking photos with their phones. 

Instead, hire a professional that has all the knowledge of the technicalities of photography such as angles and lighting. Additionally, make sure that you stage the unit to look its best. Remove all garbage and debris that may have accumulated in and around the property. Clean up any cobwebs in the corners and wipe all the windows until they are spotless. 

people working on advertising at a table

This will make your advertisement stand out, and increase the likelihood that tenants will be interested in your rental unit. 

List of some essential shots you must capture: 

  • All bedrooms 
  • All bathrooms 
  • Multiple pictures of the kitchen 
  • Photos of available appliances 
  • Dining area 
  • Living room 
  • Outdoor spaces such as yard 
  • Photos showing amenities 
  • Some ambient shots 

Tip 2: Boost the Visibility of Your Listings

You lose out on more potential rental income as time goes by when your property is vacant. You should have a plan in place to increase occupancy and establish charges that are reasonable given the features, facilities, and size of your property. In Dallas’ highly competitive rental market, this is absolutely critical. 

Another option is to work with a seasoned property management company, as they can offer advice to landlords on how to be the most competitive based on recent market updates, research, and analysis. 

Tip 3: Write a Compelling Ad Copy

Nothing will catch a tenant’s eye more than the description of a listing. If you utilize the appropriate words in your advertising text, you can make practically any rental sound appealing. Consider writing a captivating heading coupled with a short summary of the property that’s up for rent, and try to avoid any grammatical errors. 

person smiling while typing on the computer

If coming up with catchy phrases isn’t your thing, you’d profit from paying someone to produce an appealing copy for you. Consider getting in touch with a property management company that will help you list your vacant unit for rental and do the rest of the heavy lifting for you. 

Tip 4: Publishing Your Advertisement

In addition to more typical marketing techniques like print ads in regional newspapers and real estate periodicals, landlords should also utilize a number of other advertisement tactics. An excellent approach to interacting with the particular market you want to target is, for instance, through social media and paid web advertising.

There are also many websites dedicated to real estate where interested tenants might look for vacancies nearby. These websites are a great method to improve visibility for your vacancies and create solid tenant connections. 

Bottom Line

In the end, knowing how to advertise a rental property is essential to making sure it is occupied by trustworthy tenants and that you don’t spend money on pointless marketing efforts. You can also take the help of property management companies as they are used to taking over the responsibility of rental property marketing for their clients. 

Having a property management company advertise your property can help you find a good tenant for your unit more quickly. Property management companies have a solid reputation, and are well-known and trusted by many tenants and real estate listing websites. 

Property management companies like Keyrenter North Dallas are aware of the best possible ways to market your home. In an effort to help tenants locate a new place to live, we have partnerships with rental property websites. This ensures that many potential tenants will notice and be drawn to your home. Get in touch with us today!